Brand Franklin

Brad Franklin has been involved with the motorsports industry for nearly 40 years, most currently with Yamaha Motor Corporation USA in numerous and diversified positions within Yamaha’s service group. For the last 20 years he has served as Government Relations and Certification Division Manager, directly involved with vehicle compliance and regulatory issues as well as Land and Water access issues.

Franklin’s first experience with OHV recreation started early and took him to Southern California where he and his family make their home. He is an avid motorcyclist and rides as often as possible, including an everyday commute, rain or shine, and at least a few holiday rides. Franklin is an avid outdoorsman. From ATV riding in the desert, and snowmobiling in the mountains, to offshore fishing and hunting with his sons and close friends or backpacking the high Sierra, Franklin is very much at home in the outdoors.

Franklin has previously served as Commissioner on the California Off-Highway Motor Vehicle Recreation Commission, appointed by the Secretary of the Interior to the Outdoor Recreation Advisory Committee, Chairman of the American Watercraft Association and also as Chairman of Tread Lightly!’s Board of Directors for five years. He is an active member on many committees of the Society of Automotive Engineers (SAE) and board member for the Congressional Sportsmen’s Foundation and Treadlightly! .

Franklin’s extensive experience with the power sports industry, his wide ranging outdoor interests, along with his proven ability to work with diverse individuals and groups, gives him the tools to be an effective champion of outdoor recreation.